What Is SEO?

by admin on March 17, 2012

Well hopefully if you are wanting more information on  then you know about what SEO is.  But for those who don’t know and need a little more information here you go.

SEO (Search engine optimization) is a technique used to increase the rank of a web page when internet users search for certain terms on the internet. SEO has managed to become one of the most important marketing tools being used online to advertise and market products and services through the internet.

4618683399 6ed3d04aac m What Is SEO?Knowing how search engines work is an important part of Push Button SEO bonus marketing. Search engines work by using crawlers which search the web by looking for relevant content which is then indexed. The data indexed is normally arranged according to the number of times a certain word appears in the webpage. The crawler also searches deep into the websites for similar or other words which are on the website. With all the information that the search engine collects this way, search engines can therefore be used as a trusted source for information about websites. When a user tries to search the internet for a certain search term the search engine looks up in its index of search terms for the search term. The results the search engine returns are based on the number of the search terms a website has, how deep the search term is on the website and also the popularity of the website when the search term is used.

By this simple algorithm search engines always return reliable search results by most internet user’s standards. The work of the SEO marketer comes in at this point as it is his/her duty to ensure your company appears among the first ten results when certain search terms are used. The search term whose results you need you need your website to appear in is referred to as keywords. Therefore for SEO marketing to be effective you should make sure you use the keyword within relevant places in your website so as to increase your chances of being higher in the rank.

The advantages are that it  increases your chances of being ranked higher when certain keywords are searched on the internet. When your company appears within the first ten results it increases the chances of the link to your website being clicked.By being higher in the rank users tend to gain trust in your website. This is due to the fact that many users perceive websites ranked higher as being genuine and trust worthy.  SEO marketing helps search engine to recognise the presence of your site and the content in your site. This is due to your SEO marketer understanding how search engine algorithms work therefore they use this skill in increasing the chances of the search engine crawlers finding content in your website.SEO marketing helps companies to take advantage of the internet and use it as an effective way of marketing their products and services.  SEO involves a technique of trying to understand what a user may use when they want to use your company’s products or services. Therefore it helps the company to analyse the trends of their business through checking changing terms customers use.

Many companies offer SEO consulting services.  However they are some companies which do not prefer hiring external SEO marketers but prefer using In-house marketers to do their SEO.  Want something easier?  Check out my Push Button SEO review.

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